September 15th to September 20th, 2025

New Insights into Japanese Consumption&Learning Journey for Longevity Enterprises

Renowned universities, dialogue with experts to expand global perspectives

Retail industry, benchmark visits provide insights into marketing strategies

A century old enterprise exploring innovative management and operation methods

In depth experience, appreciate the unique customs and traditions of Japan

  Why go to Japan?  ▼ 

Why Japan

The core of choosing Japan as a consumer and longevity enterprise for in-depth investigation lies in its unique global density of century or even millennium old stores and cultural heritage system. According to statistics, there are over 30000 Japanese companies with a history of over a century, and their resilience and wisdom in continuous operation are rare in the world.

In the field of business inheritance and governance: Japanese longevity enterprises are well versed in the principle of "not easily popularized", perfectly balancing the adherence to core values with the flexibility of the times. Its unique talent inheritance mechanism ensures the intergenerational continuity of leadership and core skills, and its refined management and customer relationship maintenance model is highly valuable for reference.

In the field of cultural and industrial integration, Japanese companies have integrated their ultimate pursuit of quality and long-term concern for health into the lifeline of their products, building deep brand trust and customer loyalty. Its business philosophy emphasizes social responsibility and the concept of symbiosis, forming a cultural foundation that supports the sustainable development of enterprises.

Geopolitical and research value perspective: As a successful example of modernization in East Asia, Japan's long-lived enterprise cluster is an excellent "living laboratory" for studying the long-term success of enterprises in the context of Eastern culture. Thoroughly examining how to overcome crises, maintain trust, and sustain profitability over hundreds of years has irreplaceable direct reference value and profound strategic implications for Chinese enterprises that belong to the East Asian cultural circle and face challenges of inheritance and transformation. It provides valuable insights for exploring the path of century old enterprises with Chinese characteristics.

  Itinerary Features  ▼ 

Features of Traveling

Going deep into Japan's busiest city

The largest city in Asia - Tokyo

Two well-known universities in Japan

The top ranked public university in Japan - University of Tokyo

Harvard Business School Asia - Hitotsubashi University

5 industry experts, 5 professional sharing sessions

Global Economic Landscape and Brand Excellence Leadership: Insights from the Frontiers of Economics "- Renowned Japanese economist, Hiroshi Shinto

Lonely Economy: Embracing the Fifth Consumer Era "- Mr. Miura Akira, a renowned Japanese consumer society researcher and critic

Innovative Marketing and Marketing Strategies for Japanese Retail Brands

——Shimo Kuriyama, a market operations expert in the Japanese retail industry

Learn the winning rules from the V-shaped revival of Kirin Beer

——Mr. Tamura, former Vice President of Kirin

Corporate Governance and Brand Inheritance of Guijia Wan Company——

Mr. Gao Li, the descendant of the founding family of Guijia Wan

Option 1: "How Asahi Beer Toppled the Industry Against the Wind" - Mr. Nishimura, Global Brand General Manager

Option 2: "Pricing Strategies and Consumer Behavior of Enterprises: Insights from the Japanese Experience" - Mr. Watanabe, the first person in Japanese price research

Three well-known Japanese companies visited and inspected

The world's largest chain convenience group -7-11

A classic that beer enthusiasts must not miss - Kirin Beer (a century old enterprise)

The world's top soy sauce brand for 360 years - Guijia Wan (a century old enterprise)

Option 1: Asahi Beer (a century old enterprise), with the highest market share in the Japanese beer market

Option 2: Ranked first among Japanese dairy companies - Meiji Dairy (a century old enterprise)

Deep cultural experience, experiencing Japanese customs and traditions

Asakusa Temple, Tokyo National Museum, Ginza Shoya Bookstore, Ginza Sightseeing and Shopping

 scheduling  ▼  

Schedule

September 15th

Depart, fly to Tokyo

Ginza Sightseeing, Welcome Dinner

September 16th

Tokyo University's heavyweight courses

In the morning:

University of Tokyo course "Global Economic Landscape and Brand Excellence Leadership: Cutting edge Insights from Economics"

Lecturer: Teacher Shentu

Highlight: Through in-depth analysis of the intersection between the global economic landscape and brand marketing, combined with cutting-edge economic theories and practical cases, this paper explores strategic thinking and decision-making abilities in complex business environments.

Alternative: "Pricing Strategies and Consumer Behavior of Enterprises: Insights from the Japanese Experience" - Professor Emeritus at the University of Tokyo, Mr. Watanabe

afternoon:

Big Shot Course "Lonely Economy: Embracing the Fifth Consumer Era"

Lecturer: Miura Exhibition

Highlight: Understanding the historical background of the emergence of the loneliness economy, seizing the wave of consumption and creating new business models in this social change

  Teacher Introduction  ▼   

Teacher Introduction

Miura Exhibition

• Consumer society researcher and critic

• Graduated from the Sociology Department of Hitotsubashi University in Japan

• Host of Japan's Cultural Research Institute

• Authored "The Fifth Consumer Era," "The Fourth Consumer Era," and "Patriotic Consumption

Michihiro Kandori 

• Professor of Economics at the University of Tokyo

• Researcher at the Tokyo Foundation Institute for Virtual Institutions (VCASI)

• Researcher at the Econometric Society

• In 2002, he was awarded the Central Plains Award established by the Japan Economic Association

• Vice President of the Game Theory Society

Chisaki Kuriyama

• A well-known marketing planning expert in the Japanese clothing industry

• Uniqlo Former Consultant

• President of Preparatory Company

Mr. Tamura

• Former Vice President of Kirin

Mr. Watanabe (alternative)

• The first person in Japanese price research

• Honorary Professor at the University of Tokyo

 Teacher Introduction   ▼   

Enterprise Introduction

7-11 Training Center

The world's largest chain convenience store group, located in 16 countries and regions worldwide, with over 60000 stores. There are over 16000 7-11 stores in Japan, making it a global benchmark for new retail chains. It has almost no stores, logistics, or factories of its own, but has built the most powerful industrial router in history. Its inventory turnover days are only 10 days, gross profit margin is as high as 90%, and net profit margin is as high as 20%, creating a miracle in the global retail industry.

KIRIN

In 1907, Kirin Brewery Co., Ltd. was officially established, marking a new stage of development for Kirin Beer. In the following years, Kirin Beer continuously inherited and developed beer brewing techniques, becoming one of the leading companies in the Japanese beer industry with its commitment to quality and pursuit of innovation.

Kikkoman

Guijia Wan is a company with a long history, dating back to 1603. It is famous for soy sauce brewing and adheres to the combination of traditional craftsmanship and modern technology. The products are diverse, including various seasonings in addition to soy sauce. Our business covers over 100 countries and regions worldwide, actively fulfilling our social responsibilities, and we are an outstanding representative of the food industry.

Asahi Beer (alternative)

Asahi Brewery Co., Ltd. was founded in 1889 and is headquartered in Japan. It is one of the most famous beer manufacturers in Japan, with a 40% market share in the Japanese beer market.

Meiji Dairy (alternative)

Meiji is one of the major food companies in Japan, with a long history and significant influence. It originated in 1916, initially starting with the production of Western style candies and other food products, and later continuously expanding its business scope. In its development process, Meiji not only achieved significant success in the food industry, covering many categories such as dairy products, chocolate, candy, etc., but also ventured into the pharmaceutical field, developing various drugs and related products.

Cultural Experience ▼   

Cultural Experience

Sensoji temple

Asakusa Temple is the most famous and oldest temple in Tokyo, and also one of the places with the highest population density in Tokyo. It is said that there is a Guanyin golden statue in the temple that was accidentally salvaged by local fishermen in 628 AD. Every year, many people come to the temple to pray for peace. In addition to the inner hall of Asakusa Temple, there are many famous buildings, historical sites, and scenic spots such as the Five Towers in Asakusa Temple. Every year around New Year's Day, there are crowds of pilgrims coming to pay their respects

Tokyo national museum

The Tokyo National Museum is located at the northern end of Ueno Park in the Taito Ward of Tokyo. It has four exhibition halls, namely the main hall, the Toyo Hall, the Akira Hall, and the Horyu Temple Treasure Hall, with a total of 43 exhibition halls. The exhibition area is over 14000 square meters, and there are about 110000 collections, including 87 Chinese treasures, 634 important cultural relics, and some entrusted cultural relics. The main building of the museum is composed of buildings that symbolize Japanese history, and has always been known as the "museum of art museum architecture and museum architecture". The main museum displays categorized Japanese art, unearthed cultural relics, and handicrafts. The Oriental Museum displays art and archaeological artifacts from Asia, Egypt, and other regions.

Ginza

Ginza, one of the three major scenic spots symbolizing Japan's nature, history, and modernity (Mount Fuji, Kyoto, Ginza), is on par with the Champs - É lys é es in Paris and Fifth Avenue in New York, and is one of the three busiest centers in the world. Ginza gradually formed its current structure through continuous land reclamation, and it is the birthplace of many century old shops and local brands. The Chuo dori, which runs from Ginza 1-chome to 8-chome, has been selected as one of Japan's "One Hundred Paths" and is also the busiest main street in Ginza.

Fuyu Bookstore

Tsutaya Books, the parent company of Tsutaya Bookstore, was founded in Osaka, Japan in 1983. Initially, it was a chain bookstore mainly engaged in selling second-hand books. The Daiguan Mountain Shoya Bookstore, which opened in 2011, was named "T-Site", changing the simple image of community bookstores in the past and creating a pleasant reading experience for readers with a garden like natural interior design style. In the current global trend where businesses are making great efforts to attract young customers, "mature people" are the main target users against the trend. As a result, the traditional functions of bookstores have been enriched, becoming an architectural complex between home, office, and commercial space.

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