As the wave of business sweeps across the globe, entrepreneurs are always exploring new growth poles.

The just concluded Japanese consumer inspection team, together with more than ten outstanding entrepreneur students from Huazhi International, went to Tokyo, Japan, embarking on an immersive business exploration journey.

This 6-day, 5-night in-depth investigation of Japan revolves around cutting-edge course learning, visits to benchmark companies, and multicultural experiences, leaving profound marks of business thinking and cultural exchange at every step.

1、大咖论道，解码消费前沿趋势

In a classroom in Tokyo, consumer society researcher and critic Mr. Miura's presentation on the theme of "The Fifth Consumer Era: The Economy of Solitude" opened the door for entrepreneurs to understand new consumption patterns.

Teacher Miura Zhan

He analyzed the rise of the loneliness economy in modern society, from small packaged foods and smart companionship devices in the single economy to cultural and entertainment services that satisfy spiritual comfort, prompting entrepreneurs to re-examine the potential for market segmentation.

Taking a break from the contemplation of the lonely economy, we step into the gentle sea of books at the Fuyu Bookstore. Former assistant to the founder of the Shoya Bookstore Group passionately talks about "Transformation in the Age of Aging and Low Birth: The Success Path of the Most Beautiful Shoya Bookstore". Entering the Fu House Bookstore is like stepping into a peaceful world filled with the fragrance of books and art. By creating comfortable reading spaces, introducing diverse cultural elements, and accurately targeting the needs of different age groups, Biya Bookstore has successfully achieved a magnificent transformation in the changing population structure.

Mr. Nakamura

With thoughts on the integration of culture and commerce in the bookstore, we headed to Don Quixote's commercial landscape. Mr. Nakamura, former chairman of JIS and JIF, a subsidiary of Don Quixote Group, brings a very exciting and vivid course on "The Secret to Don Quixote's Thirty Years of Continuous Growth". Don Quixote is renowned for its diverse range of products, unique marketing strategies, and flexible low price models. Mr. Nakamura deeply interprets from multiple dimensions such as enterprise management, supply chain control, and market expansion, allowing entrepreneurs to appreciate the system support and innovative thinking behind its sustained growth.

Turning from the hustle and bustle of Don Quixote, we step into the innovative world of the Flower King. Teacher Misaki from Kao shares "Hundred Years of Kao Product Innovation and the Way to Expand the Japanese Market". From basic care products to high-end beauty technology, Kao has continuously expanded its territory through continuous technological innovation, precise market positioning, and adherence to quality in its century long development process.

Teacher Saito

With a profound understanding of product innovation and market expansion, we strolled into the dreamland of Disney. Mr. Saito's "Disney's Secret to High Sustainable Growth: Touching Service and IP Creation" takes entrepreneurs into the dreamlike Disney world. Disney's success is not only the success of entertainment projects, but also a model of emotional service and super IP creation. Mr. Saito shares how Disney has optimized its employee training and service processes to ensure that every visitor feels cared for; At the same time, its powerful IP matrix has built a huge business empire, providing entrepreneurs with useful references for brand culture construction and service upgrading.

2. Benchmark visit, draw practical experience

Asahi Beer

The trip to Asahi Brewery allowed entrepreneurs to experience the new technological trends of century old enterprises. From raw material selection, brewing process to quality inspection, packaging and transportation, gain a deep understanding of the entire production process of Japan's top beer brand. The combination of intelligent production equipment and strict quality control system demonstrates Asahi Beer's persistent pursuit of quality.

Yuanwu Bookstore

With an understanding of the integration of quality and technology, we shuttle through the free visit time of Don Quixote and Quixote Bookstore, providing entrepreneurs with a more intuitive shopping experience and observation perspective. Experience how Don Quixote's unique display art and pricing strategy attract consumers to make impulsive purchases amidst its dazzling array of merchandise displays; Experience the charm of harmonious coexistence between culture and commerce in the quiet and bookish atmosphere of the Fuyu Bookstore.

SARAKICHI Edo Dyeing Process

Switching from the bustling commercial retail scene, we enter the inheritance space of SARAKICHI Edo dyeing technology. Through in-depth exchanges with the sixth generation of the kimono industry, entrepreneurs have felt Japan's deep pride in traditional handicrafts and the spirit of craftsmanship that adheres to inheritance. From the selection of raw materials for Edo dyeing, manual dyeing techniques to pattern design, every process contains profound cultural heritage.

7-11 Training Center

With a reflection on the collision of tradition and modernity, we entered the 7-11 training center, focusing on the efficient operation mode of convenience store formats. As a global convenience store giant, 7-11's development model in Japan is worth exploring. From precise product delivery and inventory management systems to employee training systems and store layout optimization strategies, entrepreneurs gain a detailed understanding of the operational logic behind them through case analysis and data display at the training center.

Chao Ya Street

Taking a break from the daily retail scene, we come to Chao Ya Street and turn our attention to the segmented field of the elderly market. Known as the 'Ginza of the Elderly', Chao Ya Street gathers commercial facilities that meet the comprehensive needs of the elderly population in terms of clothing, food, housing, transportation, entertainment, and more. From designing products that are suitable for aging, providing elderly friendly services, to creating social activity spaces for the elderly, entrepreneurs have observed Japan's successful practices in responding to the business transformation of an aging society.

3. Cultural journey, collision of sparks of thinking

Strolling through Asakusa Temple, experiencing the tranquility and solemnity of a millennium old temple. Amidst the swirling smoke and bustling crowds, entrepreneurs have experienced the profound influence of religious culture in Japanese society, as well as how traditional culture and modern commercial tourism can be cleverly integrated to achieve a win-win situation of cultural inheritance and economic benefits.

Sensoji temple

Stepping out of the rich history of Asakusa Temple, we step into the academic hall of the University of Tokyo and experience the academic atmosphere and innovative spirit of top universities. As a prestigious academic institution in Japan, the University of Tokyo gathers numerous research talents and cutting-edge technological achievements. Entrepreneurs shuttle through campuses to learn about their research transformation mechanisms and talent cultivation models, and to consider how to strengthen cooperation between enterprises and universities.

Some students have provided feedback that customer satisfaction is very high

At this point, the visit of the Huazhi International Japanese Consumer Entrepreneurs Inspection Team has come to a successful conclusion. More than ten entrepreneurial students have returned with a full load, bringing back not only a profound understanding of the Japanese consumer market, business operations, and cultural heritage, but also new ideas and strategies for the future development of their own enterprises.

Of particular importance is that this trip has been highly recognized by the students, with extremely high customer satisfaction, and many students have given a perfect score of 10. This is not only a recognition of the organization work of this inspection team, but also an expectation for more high-quality inspection teams organized by Huazhi International in the future.

I believe that in the future business journey, these entrepreneurs can transform what they have learned into practical results, explore and innovate in the field of big consumption, and lead enterprises to new heights.