Japan's Silver Economy Tour: Exploring the Business of Aging

(7 Days 6 Nights)

【Project Background】

An astonishing set of data

By 2022, the proportion of China's aging population has already accounted for 19.8% of the total population

Data from the "Seventh National Population Census" shows that the population aged 60 years old and above has reached 260 million.

In 2022, China's population decreased by 850,000.

In 2022, the death rate(7.37%) > the Birth rate (6.77%).

The second wave of the baby boom generation has surpassed the age of 60.

It  took China only 21 years to enter an aging society, and it is expected to enter a super-aged society in less than 10 years.

New opportunities in China's Silver Economy

Market Size: The projected market size for China's silver economy is estimated to be in the trillions.

Huge Population: The silver market in China refers to the entire family of the elderly.

Wealthy and Leisurely: The life expectancy of the elderly population is increasing, along with their income.

Emotional Anxiety: Over 70% of the elderly have needs for age-adapted home modifications.

Market Phase: The various industries serving the elderly are in the testing and explosive growth phase.

Why look to Japan?

Pioneering in the Aging Society

Japan was one of the first countries to enter an aging society, starting from the 1970s. After 2005, the entire Japanese economy and industry began to show signs of silverization.

Vertical Segmentation of "Consumer Age-Adaptation"

Japan's direction in consumer age-adaptation is vertical segmentation model that is suitable for China to reference for the the transformation of an age-adapted society. The elderly market in Japan is divided into eight major sub-segments, and the Japanese elderly cunsumption industry system has also proven that elderly care is not just a single industry but rather the "three hundred and sixty trades" for the elderly.

Deep Insights into Japan's Silver Economy: Unveiling the 3 Core Issues

User Revelation: What do people over 60 years old do in terms of work and life?

Consumer Revelatiion: Where do the elderly spend their money?

Industry Revelation: What industries in Japan provide services for the aged, and what have they done?