Italian fashion and art House Tour: Retracing the path of the Renaissance

(8 days 7 nights)

【Project background】

Italy, a country known as the "palace of art", is famous for its architecture, fashion, art, painting and opera. Modern customs and ancient civilization complement each other, making it the cradle of European national culture. It is not only the center of the Roman Empire, but also the birthplace of the Renaissance, the spirit of the Renaissance gave birth to the whole modern civilization, is the famous place of Da Vinci, Michelangelo, Raphael and other talented artists, has a pivotal position in the history of Europe.

The cradle of world art, from ancient Roman sculpture and architecture to Renaissance painting, sculpture and architecture, reached its peak. Michelangelo's David and the Sistine Chapel, Da Vinci's ending dinner and Mona Lisa's smile, all become masterpieces of art.

It is also the birthplace of the world's fashion, and brands such as Bulgari, Gucci, Prada and Armani all originate here. Venice's handmade glass and masks, Florence's handmade leather, are very distinctive.

In today's globalized society, the art brand dialogue between China and Europe is receiving increasing attention. Art is not only a form of culture, it is also a medium to carry emotions and transmit ideas. In the post-epidemic era, more and more domestic enterprises have gone to Europe to trace the roots of art brands, in an attempt to enhance their creativity through the power of art. Travel to Italy, the capital of art, to talk to Central European art, explore the secret of Western art and fashion management, and uncover the way of combining art and business.