Japanese Agricultural Industry Study Tour: The Path to Revitalization and Integration of Agri-tourism

(7 Days 6 Nights)

【Project Background】

When it comes to European agriculture, one looks to the Netherlands, and for Asian agriculture, one looks to Japan.

Our neighbor across the sea, Japan, faces significant challenges in modern agricultural development due to its high population density, scarity of arable land, and predominance of small-scale farms. However, despite these unfavorable conditions for agricultural development, Japan has forged a path of innovation in agriculture through modern intensive management and increasing the productivity per unit of land.

The modernization level of Japanese agriculture is extremely high, with its refined, intensive, and modern management practices, as well as high-quality agricultural products and scientific operation models, all ranking at the forefront globally.

Among these, recreational agriculture represents a new form of industry in modern agriculture and a new form of consumption in modern tourism. Japan's mature development in agricultural tourism, recreational agriculture, cultural and creative industries, and rural revitalization offers valuable experiences for China to draw upon.

The development of recreational agriculture in Japan began in the 1970s, but it has truly expanded on a large scale in recent years. Japan has extensive experience in developing the recreational functions of agriculture and enhancing the multiple benefits, with activities such as hometown sightseeing, holiday family tours, family natural retreats and farm life experience all receiving high praise. At present, Japan's development of recreational agriculture and rural revitalization covers areas such as sightseeing farms, fishing villages, orchards, gardens, agricultural farms, forest nature reserves.

When it comes to the vigorous development of Japanese agriculture, it has to associated with Japan's Agricultural Association.

The "Almighty" Japanese Agricultural Cooperatives

In the Japanese agricultural industry, the name "JA"(Japan Agricaltural Cooperatives) is well-known. JA is a comprehensive rural service body that integrates production and daily life, with an extremely broad scope of business, almost "almighty". The business of JA includes guiding farmers in production, training, sales and circulation. JA is an organization established by economically disadvantaged people to protect their livehoods, and its significance lies in helping farmers overcome crisis. In this trip, we will arrange in-depth exchanges between participants and JA.

In addition, we will also visit the leading agricultural and livestock exhibition in Asia, the Japan International Agricultural Exhibition, to explore the latest industry information and technologies, discuss business cooperation, and enter or further expand into the Asian agricultural market.

Japan International Agriculture Exhibition

Starting from 2024, AGRI WEEK has officially  been renamed to JAGRI to reflect the unified domestic and international indentity of the exhibition, thereby achieving a more consistent and influential presence.

The Japan JAGRI Agricultural Expo covers all  materials and technologies inagriculture and animal husbandry, showcasing agricultural drones, intelligent agricultural technologies, agricultural machinery, livestock-related products, and more, attracting agricultural cooperatives and companies, importers, distributors, and new industry entrants from around the world to visit the exhibition.

The Tokyo Exhibition is scheduled tobe held at Makubari Messe from October 9 to 11, 2024.

As Asia's leading agriculture and livestock expo , JAGRI encompasses five speacialized exhibitions covering the entire sub-market, providing an excellent B2B platform for the agricultural industry. Global industry professionals and practioners gather to connect with key industry buyers such as major importers and distributors, exchange the latest industry and technologies, and discuss business cooperation to enter or further expand into the Asian agricultural market.