Japan Fashion Retail Benchmarking Tour: Exploring New Retail Trends

(7 Days 6 Nights)

【Project Background】

Current Situation of Japanese Society

As a world economic powerhouse, Japan's retail industry is highly developed. However, the COVID-19 pandemic has had a significant impact on the retail sector over the past three years. Despite this, a large number of Japanese companies, such as MUJI, 7-11, and Tsutaya Bookstore, have achieved growth against the trend and sustained development, becoming the object of Chinese enterprises to study and learn.

As a developed economy with many companies, Japan has managed to avoid a high bankruptcy rate among business during the epidemic. More surprisingly, Japan today has more than 33,000 century-old stores, accounting for more than 40% of the world's total. Among them, there are more than 3,100 old stores that have opened for more than two centuries, about 147 old stores that have been in existence for more than 500 years, and at least 21 even claiming to have been making the same product for a century. Tens of thousands of Japanese brands have been making the same product for a century. The enterprises themselves epitomize the spirit of craftsmanship and learn management.

Trends in Japan's Future Consumer Market

After March 21,2022, Japan's domestic epidemic prevention and control policies, as well as entry and exit policies, were fully relaxed. The revenue of the apparel and retail industry has exceeded the pre-pandemic levels, and Japan's retail, "ace in the hole" -- Convenience stores -- have continued to maintain a strong vitality. So, what is the secret of Japan's retail industry that allows it to remain invincible in the face of various shocks? Let's step into the birthplace of lean -- Japan -- to explore the secrets behind the enduring success of the retail industry.