In late April, just before the May Day holiday, the students from the Chinese-funded program boarded a flight to Germany. During this study trip spanning Berlin and Munich, the students not only enjoyed the finest beer but also brought back valuable "hard currency" to compete in the future.

01.Exploring the "Original Discount Maker"

——The ultimate answer to meticulous management

In Berlin, our business trip didn't begin with a direct visit to factories, but rather with a glimpse into the quintessential "discount store" format. Starting with theoretical insights, the sharing session on "Discount Store Management and Private Label Development" featured speakers who provided high-quality content on "How to create an insurmountable competitive advantage in cost-effectiveness through product selection optimization and cost control," which greatly benefited the participants.

The subsequent store visits put the theory into practice. As pioneers of global discount retail, ALDI and LIDL are meccas for many retailers. The trainees wandered among the shelves, observing firsthand the streamlined logic of their SKUs.

This close-up "store visit + debriefing" left a deep impression on the trainees from a leading domestic alcohol platform. The essence of business often lies hidden in these meticulous details.

02.Colliding global inspiration

——Envisioning the Future at iF Design Night

If the daytime store exploration was a rational business analysis, then the second night in Berlin was a sensual aesthetic storm.

That evening, students from Huazhi were invited to attend the 2026 iF International Design Awards Night. At this prestigious event, often referred to as the "Oscars of the design world," they witnessed the birth of top global designs. One student remarked, "A good product should not only be functional but also possess aesthetic appeal that transcends national boundaries." This aesthetic experience on the international stage undoubtedly sows the seeds of innovation for the differentiated development of future products.

03.Tracing the origins of a century of craftsmanship

——Brand moat in beer foam

Upon arriving in Munich, the air seemed to be filled with the aroma of hops.

From the world-renowned Weihenstephan Brewery to HB Beer with its century-old royal heritage, and then to Paul Nachbrewery, the students completed an in-depth tour of the "art of brewing".

During the HB Beer presentation, we focused on analyzing its brand journey from a "royal brewery" to a "global chain." Participants discovered that its so-called "brand moat" is essentially its centuries-long commitment to unparalleled quality. This "royal gene" in brand value creation offers valuable lessons for Chinese companies seeking to elevate their brand image.

04.Strolling through the pinnacle of culture: a spiritual exchange spanning six thousand years

Of course, people who understand business often understand life and culture better.

During breaks in our trip, we walked past the majestic Brandenburg Gate and felt the weight of history in front of the Berlin Cathedral. On Museum Island, a UNESCO World Heritage Site, five buildings stand side-by-side, showcasing everything from imposing ancient architecture to the enigmatic head of the Queen of Egypt. This artistic journey spanning six millennia allowed our tense business minds to completely relax and recharge.

Over five days, from the commercial streets of Berlin to the beer gardens of Munich, the Chinese-Germany delegation members underwent a transformative learning experience, reshaping their mindset as they traveled and learned.

The destination of the study tour was not Germany, but the practical application upon returning home. When these globally leading business principles, aesthetic inspirations, and craftsmanship are brought back to the local market, we have reason to expect that in the near future, the participants' companies will also usher in their own "shining moment."

For corporate study tours, choose Huazhi! Huazhi International connects global wisdom, helping you discover more possibilities in business.