In late April, Huazhi International's delegation embarked on a high-intensity study tour to Hong Kong, Northern Europe, Japan, and Southeast Asia. On the Southeast Asian route, nearly 30 Huazhi "explorers" spent five days traversing Indonesia, Thailand, and Malaysia along three separate routes, ultimately converging in Singapore to complete a high-intensity, high-quality global business study tour.

01. High-level Chamber of Commerce Dialogue

All three groups chose the Chamber of Commerce as their first stop upon arriving in Southeast Asia.

The Thailand group visited the Thai-Chinese Chamber of Commerce, where senior leaders personally received them and shared information on foreign investment access, tax policies, and government-business relations. The Malaysia group engaged in in-depth exchanges with the Indonesian Chamber of Commerce and Industry, analyzing opportunities for Sino-Malaysian economic and trade cooperation. The Indonesian group received a warm welcome from the Indonesian Chinese Chamber of Commerce, where elites from various sectors of the Chinese business community gathered. These chamber of commerce exchanges enabled participants to quickly gain a macro-level understanding of their target markets.

02. In-depth market insights from the front lines

Policies are determined by chambers of commerce, and the market is determined by business districts and stores.

The Thailand team visited Central World shopping mall to gain firsthand experience of consumer segmentation. The Malaysia team visited Pavilion Bukit Bintang and Fahrenheit 88 Plaza to benchmark against competitor channels. The Indonesian team was the most unique, as they, led by market experts, went deep into local households to interview high-end and mid-range consumers, truly understanding "how Southeast Asian consumers choose home appliances."

03. On-site visits to leading companies

From manufacturing to retail, from e-commerce to logistics.

The Thailand team visited LAZADA headquarters to explore the operational logic of e-commerce in Southeast Asia; the Malaysia team visited Google Singapore to experience the strategic thinking of a global technology company; and the Indonesian team conducted intensive visits to retail outlets such as J&T Express, OPPO, Hypermart, and Electronic City to fully reconstruct the path of a product from factory to home.

04. Methodological Elevation of Top Universities

On the final day, the three groups of trainees successfully met at the National University of Singapore Business School.

Internationally renowned strategy experts will present the course "Breaking Through in the Asian Market: Value Innovation and Localized Growth Strategies." From "Winning in Asia through Value Innovation" to "Business System Innovation and Regulatory Collaboration," from "Building the Ship of the Future While Sailing" to "Correct and Effective Localization," the course directly addresses the pain points of going global, enabling participants to reflect on case studies and return home with methodologies.

Southeast Asia is not an unfamiliar land, but venturing into it requires both courage and wisdom. Huazhi International, through a meticulously planned study tour, enabled nearly 30 business elites to transition from "hearing about Southeast Asia" to "understanding Southeast Asia." This is not the end, but the beginning.