Your Premier Corporate study Partner
With the deep restructuring of the global industrial chain and the acceleration of regional economic integration, Southeast Asia is becoming an important strategic hinterland for Chinese enterprises' global layout. Among them, Vietnam has attracted the attention of many Chinese enterprises with its booming economic vitality, significant geographical advantages, and continuously deepening opening-up policies, sparking a wave of "going global to Vietnam".
However, under the trend, opportunities and challenges coexist. What is the real Vietnamese market like? How can enterprises avoid blindly following the trend and achieve steady development from "going global" to "rooting"?
With these core concerns in mind, in mid June, Huazhi International led 120+entrepreneur students to set foot on the land of Vietnam and embarked on a 5-day, 4-night overseas study tour.
Pingyang Xuehai
Insight into the advantages of going global
On the second day of landing in Pingyang, the students started a one-day closed door course for learning. Courses such as Business Going Global Strategy, Overseas Market Entry Analysis, Cross Cultural Management Practice, and Industrial Vietnam Going Global Practice Sharing provide in-depth analysis of the many key points of going global to Vietnam for students, from market strategy, cultural management to practical experience.
The valuable experience of successful overseas enterprises helps students avoid detours on the road to going global.
Entering Ho Chi Minh City
The integration of culture and economy
In Ho Chi Minh City, students experienced the unique local culture and gained a lot from academic exchanges.
Visited the Unification Palace and Ho Chi Minh Museum, experiencing the development of Vietnam through the sedimentation of history.
The students listened to courses such as "Model Design and Avoiding Pits for Vietnamese Manufacturing Enterprises Going Global" and "Vietnam and Regional Economic Cooperation in the New Global Economic Landscape", interpreting Vietnam's role in the global economic landscape from a legal and economic perspective, as well as the legal risks and opportunities that enterprises need to pay attention to in Vietnam's development.
Benchmark Visit
Exploring the Rise Code of Vietnamese Manufacturing
In addition, the students also visited and inspected benchmark enterprises in two major cities, namely Ishizuka Electronics and VTB (Viettronics T â n B ì nh).
As a leader in the industry, Ishizuka Electronics' advanced production technology and strict quality management system have deeply inspired its students. VTB, an electronic product manufacturer founded in 1981, has demonstrated the strength of Vietnam's manufacturing industry in technology research and product diversification through its deep cultivation in fields such as smart TVs and household appliances. VTB collaborates with Japanese brand Sansui to produce smart TVs, further expanding its product line and reflecting its strategic vision of actively embracing international cooperation.
During the visit, the students had in-depth exchanges with the management of the enterprise, and learned about the unique position of Vietnam's manufacturing industry in the global supply chain, as well as its continuously improving manufacturing capabilities and innovative spirit.
Global thinking
Three localizations
Globalization is not about expeditions, but about symbiosis.
In the next decade, the answer to Chinese brands going global may lie in the "three localizations":
Localization of talents, allowing those who can hear the gunfire to make decisions;
Innovation localization, positioning the laboratory at the forefront of market demand;
Value localization is not only about doing business, but also about creating an ecosystem.
The Ho Chi Minh City Pingyang line is currently giving birth to a new manufacturing philosophy. That is "using regionalization to combat fragmentation", "replacing cost-effectiveness with ecological niche", and moving from "cheap OEM" to "trustworthy supply chain". We see that Chinese enterprises' Vietnamese factories are constantly evolving. This is not a production capacity backup station, but a testing ground for "decoupling and restructuring manufacturing capabilities", breaking down the Chinese experience into modules and recompiling them with Vietnamese elements to output a more flexible survival mode.
What did you gain from this trip to Vietnam?
Ho Chi Minh gives me a strong sense of familiarity. The streets are filled with motorcycles, relatively cheap prices, and the simple, hardworking, polite, and relatively relaxed folk customs are all quite similar to the feeling of my hometown. We have also experienced certain aspects such as official procedures; But at the same time, its coffee, perfume and architecture, which are deeply influenced by France, are full of beauty; Audrey, food, faith, history, etc., are very fresh and at the same time feel some long-standing connections. As a country with a long coastline, a population of around 100 million, a labor force accounting for 70%, and a strong emphasis on education and long-term development, there is still considerable room for growth.
This Vietnam inspection tour is not only the end, but also a new beginning. More than 120 entrepreneur students have returned with full gains and reflections. They will integrate the experience and concepts learned in Vietnam into their business development, seek new opportunities in the wave of globalization, and explore new paths for Chinese enterprises to go global. We look forward to them writing more exciting chapters in their future business journey.
