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April, Chinese international students follow the footsteps of cherry blossoms and embark on the most beautiful study tour in Japan. With the theme of "Asking the World's Benchmark Enterprises and Exploring Global Business Wisdom", this overseas study tour brought together nearly 70 elite BOSSs of enterprises in two teamsKyoto, Osaka, Tokyo, Nagoyaand other cities, dialogue with phenomenal business leaders, communicate with local Japanese entrepreneurs, explore new business trends in Japan, and grasp the true meaning of the way of operation; Visit Japan's leading enterprises to exchange business ideas and future prospects; Experience the charm of the integration of technology and humanity.
Visiting the University of Tokyo
Dialogue with Japanese phenomenal business leaders
The University of Tokyo is a comprehensive national university headquartered in Bunkyo-ku, Tokyo, Japan. It ranks first in Japan in terms of overall strength, and together with Kyoto University, which ranks second, it forms the top of Japan's science and education pyramid.
In April, during the cherry blossom season, Chinese students went to the University of Tokyo to communicate face-to-face with Miura Zhan, the author of the Japanese phenomenal writer "The Fourth Consumption Era", and Mr. Saito, the former COO of Disney Japan.
Professor Miura, a well-known sociologist and economist in Japan, gave an in-depth discussion of the characteristics and development trends of modern consumer society.
In the lecture, Professor Miura analyzed the characteristics and trends of modern consumer society through a large number of data and cases. He believes that consumption in modern society is no longer a simple material need, but more related to people's culture, values and lifestyle. At the same time, he also pointed out that with the popularization of the Internet and the rise of social media, people's consumption behavior has also undergone great changes, and more attention is paid to personalized, customized and social consumption.
For the students of the Chinese study tour group, Professor Miura's lecture provided a new perspective for thinking: an in-depth understanding of the characteristics and trends of modern consumer society, and a clearer understanding of their own psychological and behavioral characteristics in consumer behavior. At the same time, in the future business competition, only by paying more attention to the needs and psychological characteristics of consumers can we better meet the needs of consumers and win the competition in the market.
Everyone knows that the return rate is a life and death line, and Tokyo Disney's return rate is as high as 95%, which is the highest in the world, so what is its trick?
At Tokyo University, we invited Mr. Saito, the former COO of Tokyo Disneyland, to give us a systematic breakdown of the inside story of Tokyo Disney's success!
Of course, the students did not simply listen to the teacher's sharing, and did not follow the lecture after listening to the story, but after listening to the story, they had some thoughts, exchanges, and sparks of thinking, so that each class could play its true value.
| 7-11
There used to be a saying in the retail industry that there are only two convenience stores in the world, 7-Eleven and the others. 7-Eleven is a convenience store in the true sense of the word in the world and a representative of Japanese consumer culture.
Here, we visited the 7-Eleven Ito Training Center, where Toshifumi Suzuki, the god of retail, taught his retail philosophy, and the person in charge of the center conducted an in-depth dismantling of the 7-11 business strategy, deepening the students' understanding of the essence of lean retail in Japan, and also promoting a clear understanding from theory to practice.
| Kyocera Corporation
The Chinese international students came to Kyocera Co., Ltd., the birthplace of Mr. Kazuo Inamori's business philosophy, and visited the Kyocera Kazuo Inamori Museum to learn about the extraordinary life of Kazuo Inamori and experience the life philosophy of "respecting heaven and loving people" through introduction.
Kyocera Kaikan was established in Kyoto Prefecture in April 1959 with a capital of 3 million yen by Mr. Kazuo Inamori, formerly known as "Kyoto Ceramics Co., Ltd.", and is a manufacturer whose main business is the production of fine ceramics. After more than 50 years, from a small workshop with more than a dozen people, it has now developed into a Fortune 500 enterprise with nearly 70,000 employees.
| Hiki Tsuka
Founded in 1867, the century-old family business Tsukaki Group has been in business for 157 years and has three main business sectors: kimono, gemstones, and real estate.
Walking into the Tsukaki Group, the most conspicuous thing is the Tsukaxi family motto hanging on the wall: "The house of goodness must have more than a celebration".
Kizaemon Tsukamoto, the current president and sixth-generation head of Tsukaki, warmly received us, and the 70-year-old gentleman told us about the 100-year history of Tsukaki.
| Yongle House
On this trip to Japan, we also walked into the 400-year-old Yongle House to explore the secret of corporate longevity!
Nairakuya is Japan's oldest cotton cloth merchant and one of Kyoto's most representative hand-dyed and woven furoshika brands. It has been in existence for 404 years and has passed through 14 generations.
The 14th generation of Yongrakuya - Hosotsuji Ibei, he has a very distinct personal character, wearing a black robe with a red costume with metallic embellishments on it. Particularly eye-catching are the neckline and cuffs of the fungus lace, which reveal a fashionable atmosphere in the retro. In fact, he himself was a bicycle engineer who later stepped into the clothing industry, and then was tasked to take over the bankrupt Yongle House from the 13th and reposition the centuries-old brand.
Different sub-brands have been launched successively, such as RAAK, Ibei, ENVERAAK, and Ihee, to meet the style preferences of different people. In addition, Hosotsuji Ibei actively plans hand-swab exhibitions and interacts with young people through social networks such as Twitter and Facebook. Today, Hosotsuji Ibei Eirakuya has expanded into the international market.
Experience Japanese tea culture in Shizuoka, a tea country
"Yama number Fuji / tea number Shizuoka." There is such a short song that is popular among Japanese folklore, and it can be seen that Shizuoka's tea is as famous as Mt. Fuji. During this visit, we also visited this tea town in the East China Sea.
Shizuoka is one of Japan's largest tea towns, known as the "Tea Capital" and has the highest production volume in Japan. In 2011, there were 46,200 hectares of tea plantations in Japan, and Shizuoka Prefecture alone accounted for about 40% of the country's tea plantations, accounting for about 40% of the country's tea circulation. The green tea produced in Shizuoka is called "Shizuoka tea" and has become a major international brand.
Chinese students visited Shizuoka and visited the "Fuji no Kuni Tea Capital Museum", the only global tea experience center in Japan, located in Shizuoka Prefecture. The Fuji no Kuni Tea Capital Museum opened in the spring of 2018 and is located in the Makinohara, a large tea-producing area in Shizuoka Prefecture. It is the core initiative of the construction of "Shizuoka, the capital of tea", and it is also a well-known tea tourism destination in Shizuoka Prefecture. Adults and children, tea lovers and tourists can experience the beauty of tea culture in all aspects here.
The museum offers a comprehensive introduction to the history and characteristics of Shizuoka tea and Japanese tea, as well as the unique culture of the world's major tea-producing regions, through a variety of methods, such as miniature tea garden models, tea-making tools, tea products, and multimedia.
Experience the entire process of tea picking, tea making, and sales at the "Maruto Tea Factory". This is a comprehensive large-scale enterprise, from product development to production to sales have a very mature set of systems. We visited their tea-making production line in the factory, the workshop is fully automated, and only a few workers can complete the packaging of a large number of products every day, and it is extremely standardized, and each process is rigorous and orderly.
Many people call the Maruto Tea Factory a tea enterprise, through the deep perception of the study tour, it has been completely not on the same channel as the tea company we know, there is no comparison, but from it, we can get a lot of inspiration, perhaps a direction for the future of tea in our country.
In addition, we also went to Gyokuro no Sato to experience the Japanese tea ceremony. Gyokuro is a high-quality green tea, and the brewing method is also very particular. The brewing water temperature needs to be about 60 degrees, so that most of the amino acids are dissolved, and the tea polyphenols are not. After soaking, you can enjoy the sweetness. This is followed by a second brew. At this time, the water temperature can rise to about 80 degrees, and the umami taste decreases, but the mellow aroma is stronger.
By tasting a cup of tea handed by hand, you can not only enrich your heart, but also truly realize the spiritual harmony between people and achieve a state of peace of mind.
With the mission of "broadening the boundaries of corporate cognition", Chinese International brought students a high-end five-star study tour experience in this visit to famous Japanese enterprises with the theme of "asking about the world's benchmark enterprises and exploring global business wisdom". On the one hand, we enter into intensive and intensive learning, and listen to the profound research and practical experience of the head/university professor. In addition to the high-speed operation of the brain, Chinese International has also arranged a series of in-depth cultural tours for the students, intoxicating in knowledge and cultural tours. Take the students to visit the famous spots and trendy neighborhoods in Japan and enjoy a wonderful trip.
During this study tour to Japan, we arranged business visits to Ginza in Tokyo and Shinsaibashi in Osaka, and visited Japan's most famous Nijo Castle and other Japanese landmarks. Walk between natural beauty, art and culture, and new fashions, and feel the fusion of tradition and modernity, especially in the trendy Tokyo, where you can learn more about new trends and business culture.
What do Chinese international students say?
Through this trip to Japan, we can explore the true meaning of ingenuity, witness the world's leading business management practices, unravel the century-old genetic code, learn the way of inheritance, broaden our global vision, and improve our self-awareness!
In the current rapidly changing environment, entrepreneurs cannot remain the same, and enterprises cannot "work behind closed doors". The teacher of the Chinese system once said that the entrepreneur is the ceiling of the enterprise, and the entrepreneur himself determines the height and distance of the enterprise. In the future, a truly outstanding enterprise must have continuous learning, continuous improvement, and innovation of talents, so as to stand on the cusp of the development of the times and move forward bravely. Instead of being confused, it is better to join Chinese International and welcome the next stop of the study tour in Japan!
