With the rapid development of science and technology and the increasingly fierce market competition, enterprises are facing the dual challenges of continuous innovation and enhancing brand image. In this context, HSI invites you to join us on the 2024 European Technology Innovation & Brand Art Learning Tour, leading entrepreneurs and executives to experience and learn from Europe's successful experience in technology innovation and brand building!

Why Europe?

Europe is an important region for global technological innovation, especially in Germany, Switzerland and France, which are known for their high-quality manufacturing, precision engineering and deep artistic heritage.

■ Germany is known for its strong engineering technology and manufacturing industry, and Munich, as the capital of Bavaria, is an important economic and technological center of Germany. Here, participants will have the opportunity to visit high-tech enterprises and learn about Germany's innovative practices in areas such as smart manufacturing, automotive engineering and sustainable development. At the same time, the German design concept and product quality has been a model of global industrial design, which is of great significance to enhance brand value and market competitiveness.

■ Switzerland is known for its craftsmanship and innovation, and Zurich is the economic and cultural center of Switzerland. In Zurich, participants will be exposed to Switzerland's high-end manufacturing and financial services industries and learn how to enhance the artistic value and market impact of brands through technological innovation.

■ France is synonymous with art and fashion, and Paris, as the capital of France, is the center of global art and fashion. In Paris, participants will have the opportunity to visit world-class art galleries and design studios and learn how to integrate art into brand building to enhance the cultural connotation and aesthetic value of the brand. At the same time, the Paris fashion industry and innovative technology will also provide participants with a wealth of inspiration and innovative ideas.

To this end, HCI launched the course "The Road of European Century-old Enterprise and Brand Tour". On the one hand, it explores the context of history, and interprets the way of enduring European century-old enterprises and the way of integrating brand culture and art through immersive field visits. On the one hand, it is to find out the mystery of brand innovation, through dialogue with academics and industry giants, in-depth analysis of the top technology industry and brand marketing strategy, and jointly feel the future development path of enterprises.