At a time of low economic growth,
In a time of sluggish consumption,
How can Chinese companies buck the trend?
Standing at a crossroads, perhaps we can find inspiration for future development in Japan's "lost thirty years."
Since the mid-1990s, the Japanese economy has entered a period of stagnation for 30 years, and social problems such as fewer children, aging, and low desire have become increasingly severe, but even so, a large number of Japanese enterprises such as Muji, 7-11, Uniqlo, and Don Quixote have still achieved bucking the trend of growth and sustainable development, and have become the object of Chinese enterprises competing to study and learn.
So here's the question,
What do these great companies have in common?
What helps them in
Countercyclical growth in a downturn?
What is the SPA model that dominates the consumer industry?
Now, here's the chance! In this golden season of autumn, we cordially invite you to join us on our upcoming business study tour to Japan in November!
2024/11/17-11/23
《Into Japan: In-depth decoding of the ups and downs and rise of Japanese enterprises in three decades》
Yue Bin, President of Accenture China Operations, "Lived in Japan for 30 Years"
Visit 11 Top20 companies in Japan and communicate with decision makers to "put an end to careless thinking"
30 outstanding entrepreneurs from China
Invite 30 outstanding Japanese entrepreneurs to hold 2 private business cooperation meetings
Establish a channel for China-Japan maritime and advanced technology cooperation
This is not only a simple trip, but also a feast of business wisdom! Here, you will gain full knowledge and inspiration for your career development into new vitality and motivation!
Time is not waiting for me, the number of places is limited! Join us as we embark on a business tour of Japan full of challenges and opportunities!
Day1
November 17th
Set out
antemeridian:Arrive in Japan by plane
PM:Ginza Business District Survey (Don Quixote + Uniqlo)
evening:Ice-breaking dinner
Day2
November 18th
antemeridian:711 Training Center
PM:Asahi Beer
evening:Private Committee on Sino-Japanese Enterprise Cooperation 1
Day3
November 19th
antemeridian:Kao
PM:Miura exhibition "Fifth consumption era" theme sharing
Keynote speech by former Muji executives
Keynote speech by President Don Quixote
evening:Free activities, sightseeing
Day4
November 20th
antemeridian:Glico
PM:Meiji factory
evening:Shinkansen to Kyoto
Day5
November 21st
antemeridian:Thin tail
PM:Kyocera
evening:Free movement
Day6
November 22nd
antemeridian:Nissin Food
PM:Kewpie Foods
evening:Private Committee on Sino-Japanese Enterprise Cooperation 2
Day7
November 23rd
antemeridian:Xinzhai Bridge business circle inspection
PM:Return journey
*The specific itinerary is subject to actual conditions
1.Enter three famous commercial cities with Japanese characteristics and dig deep into the innovation and breakthrough of Japanese consumer industry
Asian business and financial center
Capital of Japan
The tertiary sector is the largest
Explore the mecca of traditional and modern Japanese consumer brands
The cultural capital of Japan, rich in history and tradition
One of Japan's three metropolitan areas
A vibrant and welcoming city known for its food and shopping
2.11 benchmarking enterprises visited, zero distance asked steady operation and development
01
711 Training Center
Retail dojo with a total of 7W+ stores
It is a training facility owned by Seven &i Holdings, the parent company of 7-Eleven convenience stores. Established in 2012, the Training Center aims to pass on entrepreneurial ideas, deepen knowledge and technology research, and serve as an important base for training the next generation of talents. The training center not only provides training for employees within the 7-Eleven Group, but also is sometimes open to the outside world for business visits and learning by other companies or groups. By visiting the training center, you can learn about 7-Eleven's practices in entrepreneurship, technology research, talent training and employee enhancement.
02
Asahi Beer
Japan's domestic beer market share is the world's third largest beer manufacturers
Founded in 1892, Asahi Brewery is Japan's largest beer by brand value, with revenues of $3.95 billion in the first quarter of 2024. Asahi Brewery Group has not only made efforts in product innovation, but also carried out a series of integration and optimization in group operations, including business and capital cooperation with Kagomi Co., LTD., and a leap forward growth strategy for the future. These reflect Asahi Brewery Group's pursuit of sustainable growth and leadership. In addition, Asahi Beer also attaches great importance to communication and feedback with customers, through strengthening the special store model, eliminating unnecessary intermediate links, introducing "freshness manager" and other measures, and constantly optimize sales channels and customer experience, to ensure that customers can enjoy the best products and services. Asahi Beer has a rich product line, including not only traditional beer products, but also non-alcoholic beers for different customer groups, such as DRY ZERO, which has won consecutive non-alcoholic beer competitions, showing its high standards in brewing technology and raw material selection. Together, these initiatives constitute Asahi Beer's unique position and competitive advantage in the industry.
03
Kao
One hundred years of daily chemical first enterprise
Kao Group is a world-renowned daily chemical enterprise. Net sales for the first half of 2024 amounted to approximately RMB 38.2 billion. It occupies the NO.1 position in the daily chemical industry, and its products cover many fields such as beauty care, health care, clothing washing and home cleaning. Kao takes "creating quality products" as the brand concept, and is committed to providing consumers with high quality and innovative products. Its product line is rich, such as the diaper brand "Miao and Shu", skin care brand "Kerun" and so on are loved by consumers. In product innovation, quality control and brand building, and focusing on consumer demand insight, Kao provides a development model for Chinese enterprises to learn from, encourages local enterprises to improve product quality and service level, drive development with innovation, establish a unique brand image in the fierce market competition, and achieve sustainable development.
04
Glico
Snack giant with annual revenue of 11.9 billion yuan
Glico, founded in 1922, is a diversified group food enterprise. As a giant in food and snacks, its pocky biscuits alone have global sales of up to 590 million US dollars, ranking first among the same type of products. Glico has a rich product line, with many well-known brands, such as Pocky, Biol, Beritz, garden cakes, etc., covering cookies, chocolate, candy and other categories, to meet the needs of different consumers.
05
Thin tail
With a history of more than 300 years, the production of Nishijin weaving high-grade workshop
Hosoo Co., Ltd. is a traditional Japanese workshop with a history of more than 300 years and is best known for the production of Nishijin weaving in Kyoto. Nishijin Weaving is highly regarded for its exquisite patterns and craftsmanship, which usually requires more than 20 processes and up to 5,000 kinds of silk threads to complete. Hosoo Co., LTD. 's products are not limited to kimono belts, but also extended to interior decoration fabrics and clothing fabrics, and its customers include the emperor, Japanese nobility, and international brands such as Leica Camera, Louis Vuitton, Chanel and Dior.
06
Kyocera
The world's top 500 companies, corporate return on capital ranked 15th in the world
In April 1959, Mr. Kazuo Inamori invested 3 million yen to establish in Tokyo, Japan, the original name of "Kyoto Ceramics Co., LTD.", is a manufacturer of precision ceramics for the main business. After more than 50 years, from the beginning of a small workshop of more than a dozen people, it has now developed into the world's top 500 enterprises, with annual revenue of 14.9 billion US dollars. A multinational group with nearly 70,000 employees.
Kyocera Co., LTD., with "Respecting Heaven and loving people" as its social motto and "contributing to the progress and development of mankind and society while pursuing both material and spiritual happiness of all employees" as its business philosophy, carries out a variety of businesses from raw materials, parts, equipment, machines to service networks around the world. In the three industries of "communication and information", "environmental protection" and "life and culture", we constantly create "new technologies", "new commodities" and "new markets".
07
Nissin Food
Convenience food giant with $4.6 billion in annual revenue
Nissin Foods Co., Ltd. is a well-known food company with a factory in Osaka. The plant is an important part of Nissin's food production system. It adopts advanced production technology and strict quality control system, and is committed to providing consumers with high-quality food. Nissin has a wide range of products, such as instant noodles. In the production process, the factory pays attention to the selection of raw materials and the optimization of processing technology. Take its signature products as an example, from the selection of flour to the preparation of seasoning, every link is carefully controlled. However, the production of the factory has also faced challenges, such as the mixing of foreign objects in the product, but this has also prompted it to more strict quality control. In short, Nissin Osaka Plant has an important position and influence in the field of food production.
08
Kewpie Foods
The world's most influential salad brand
Kewpie Foods is a joint venture established by Kewpie Corporation of Japan and several other Japanese and Chinese companies, specializing in the production and sale of a wide range of flavored products, including salad dressing, salad dressing, jam, etc. Annual revenue of $3.626 billion. Kewpie Foods, through its high-quality products, strict quality control and precise market positioning, has successfully occupied an important position in the Chinese market and become a leader in the condiment industry. Keube has many value highlights for Chinese consumer enterprises: it continuously innovates products to meet the diversified needs of consumers, and provides diversified product ideas for Chinese enterprises; Pay attention to the integration of quality and health concept, comply with the consumption trend; Strong brand building and marketing strategies help to enhance brand awareness and reputation.
09
Meiji factory
Japanese dairy companies ranked first
Japan Meiji Factory Co., LTD., formerly known as "Kutoto Condensed Milk" established in 1917, was renamed Meiji Dairy Co., LTD in 1940. On April 1, 2009, Meiji Fruit and Meiji Dairy Co., LTD jointly established a holding company "Meiji Holdings Co., LTD.", and the dairy business was merged into the subordinate "Meiji Corporation". The company holds a leading position in the Japanese market with a variety of products in the categories of dairy products, confectionery, nutritional foods, medical drugs and so on.
10
Muji
Fortune 500, Japan's largest consumer enterprise
MUJI (MUJI) is a Japanese grocery brand originating from , founded in 1980 by Masao Kiuchi. Revenue for the third quarter of 2024 was RMB27 billion, up 13.7% year-on-year. The brand is based on the concept of "good products without brand logos" and emphasizes the design principles of simplicity, simplicity, environmental protection and people-oriented. Muji has a wide range of products, including daily necessities, clothing, shoes and socks, household goods, food, etc. Muji is committed to providing high quality and reasonable prices. The design of its products focuses on the choice of materials, the simplification of manufacturing processes and the simplification of packaging to reduce unnecessary decoration and advertising, thereby reducing costs and benefiting consumers.
11
Don Quixote
The discount retail benchmark has created a miracle of steady growth for 34 consecutive years
Don Quijote is a well-known retail group in Japan, known as the retail "discount retail benchmark". Since its inception in 1980, the company has successfully attracted a wide range of consumers with its unique business model, including 24-hour operation, low-priced tailstock sales, and dense product displays. During the collapse of the Japanese [bubble economy], the Don Quixote Group has created a miracle of steady growth for 34 consecutive years. In 2023, Don Quixote's parent company achieved revenue of about 91 billion yuan, an increase of 5.8%. The company has more than 630 stores worldwide, located in Japan and overseas markets such as Singapore, Thailand, Hong Kong and Taiwan. With its "CV+D+A" (convenience + discount + entertainment) business philosophy, Don Quijote has continuously optimized its supply chain and developed its own brands, achieving sustained growth and becoming the fourth largest retail group in Japan.
3.5 theme sharing sessions to link Chinese and Japanese business contacts and seek common development
Private Board Meeting of Sino-Japanese Enterprise Cooperation Tokyo Station - New observation of consumer market, mirror of Japanese business road
Osaka Private Board Meeting on Sino-Japanese Business Cooperation - Discuss new opportunities and challenges for economic cooperation between Chinese and Japanese companies
Fifth consumption era author Miura exhibition keynote speech
Keynote speech by former Muji executives
Keynote speech by President Don Quixote
PS: Overseas line is special, if there is any change, the actual route arrangement is mainly