Do you need so many people to take photos while having breakfast

A little girl passed by without looking back and left with these words.

She didn't know that the man squatting on the roadside to eat Hot dry noodles in front of her was Lei Jun. She had no idea that the people holding phones and cameras on the inner and outer floors around her were filming one of China's most famous entrepreneurs, 'too early'.

This video quickly went viral on social media platforms. With nearly 10 million views and over 20000 reposts, the topic of "Lei Jun Little Girl" has directly hit the hot search.

The comment section is very interesting. Almost no one accused the little girl of being impolite, all claiming that she spoke the truth. Someone compared her to the child in 'The Emperor's New Clothes' who shouted' He's not wearing clothes'.

Six days later, the Beijing Book Fair. Lei Jun sat next to writer Liu Zhenyun and finally responded to the matter.

01. Crouching on the roadside to eat Hot dry noodles, entrepreneurs live a "landscape"

Lei Jun himself said that he also found it unbelievable.

This simple thing has been trending for several days

But he figured it out. In this era of traffic, praising you for having traffic, scolding you for having traffic, and mocking you for having more traffic. Those who attack him may not necessarily have any stance, some people are just for traffic, and there are even water army companies that make this money.

Liu Zhenyun added a sentence beside him: Nowadays, many things have no truth, only angles.

The topic of this conversation was originally Liu Zhenyun's new book 'The Salty Joke'. Lei Jun used this theme to sort out the various "jokes" he had encountered over the years.

Last week's Hot dry noodles count as one. Previously, Xiaomi claimed a range of 1300 kilometers, which was taken out of context as false advertising. He woke up at 4am and broadcasted live for a full 15 hours, driving the car from Shanghai to Hangzhou alone and using facts to speak. Going forward, it was the bet made thirteen years ago.

Entrepreneurs are being 'landscaped'. Eating a bowl of Hot dry noodles, dozens of machines are facing each other. You are no longer a person eating, you are a symbol being watched.

The sentence of the little girl, 'We still need so many people to take photos for breakfast,' pierced through this layer of window paper.

Onlookers may not really care about what you're doing, they just habitually raise their phones. And every move of entrepreneurs, whether related to business or not, will be consumed in a fragmented, labeled, and entertaining manner.

This incident serves as a wake-up call for all entrepreneurs.

When your daily actions are magnified into public events, and every move you make may become hot search material, you need to think clearly about one question: which exposures serve commercial purposes, and which are purely consuming your attention.

Lei Jun chose to resolve the embarrassment with one sentence. He turned his head and asked the little girl if she wanted to eat together, then continued to bow down and eat noodles. No explanation, no displeasure, not even stopping. This processing method itself is a posture.

02. How could a joke turn into a 'trouble' when it comes to renegotiating a billion dollar bet

Lei Jun took the initiative to bring up events from thirteen years ago.

In 2013, the China Economic Person of the Year Award Ceremony was held. Lei Jun said to Dong Mingzhu, "Please bear witness that within five years, if Xiaomi's revenue beats Gree, Mr. Dong will lose me by 1 yuan

Dong Mingzhu immediately increased her bet: 'If you want to bet, bet 1 billion.'

Lei Jun said very directly during this review: "I was joking at first, but later it got troublesome. Miss Dong took it seriously

What are the consequences? Dong Mingzhu has talked about this matter on many occasions, 'speaking particularly harshly'. Lei Jun didn't repeat those words, he just said there was a lot of pressure. The greater pressure is that they cannot counterattack. Because after all, Sister Dong is a senior, and it's not good to counterattack, especially since Sister Dong is a lesbian

Finally, Xiaomi chose to speak with action and make air conditioning.

Looking back at the gap in 2012, Gree's revenue was 120 billion yuan, while Xiaomi's was only 20 billion yuan. Lei Jun said that he made that bet to prove that the "light mode" could possibly surpass the "heavy mode". But Dong Mingzhu may have been offended or provoked, and began to criticize Xiaomi from beginning to end.

The ultimate result of this' joke 'was Xiaomi's revenue of 174.9 billion yuan and Gree's revenue of 200 billion yuan in 2018. Xiaomi did not win, but the gap narrowed from 100 billion to 25 billion. This number itself already indicates the problem.

Later, Dong Mingzhu made a mobile phone and Lei Jun made an air conditioner. Both companies are infiltrating each other's territory, leading to the same goal.

Lei Jun said, "I remember today and feel that I shouldn't have made this joke with Sister Dong back then

But many turning points in business history actually began with a seemingly casual 'joke'. The reason why an impromptu statement can evolve into a public opinion tug of war that lasts for several years is because it touches upon fundamental differences in two business logics.

Dong Mingzhu's' being serious' to some extent represents the instinctive defense of one era against another.

And Lei Jun's "silence", choosing to respond with products rather than verbal wars, has also become a strategy.

03. Crossing the 'salty joke', Lei Jun gave an answer

Returning to the topic of this conversation, 'The Salty Joke'.

Lei Jun understood it this way: "It's not a joke, it's a ridiculous joke that life has played on you, giving you countless beatings, and then how can you overcome these hardships of life

He linked his experience with the gambling contract 13 years ago, the hot search of Hot dry noodles last week, and the public opinion storm of car endurance. Each one is a 'salty joke'.

In the face of these, his initial idea was' clear oneself, ignore them '. But later the attack spread to users and car owners, and he couldn't remain silent anymore. Under the message left by our car owner, he cursed them. He forced himself to face it and did about ten live broadcasts, with the longest one lasting from 4am to 9pm.

He summarized a method.

Perhaps it's not about persuading those who don't believe in you, but about persuading those who believe in you, making those who believe in you more convinced

This sentence may sound simple, but for entrepreneurs, it is an important cognitive shift.

In this era of information overload, you cannot make everyone understand you. Attention is the scarcest resource, and misunderstandings are the norm of communication. Instead of trying to reverse every bias, it's better to focus on those who truly trust you.

The trust of users is the ballast to cross the cycle of public opinion.

A netizen's comment is very accurate.

In terms of industry, Sister Dong is the elder of Lei Jun. In terms of sales, Lei Jun is the backbone of China

This statement points out two paths in the evolution of Chinese business. One is based on the profound accumulation of manufacturing industry, and the other is driven by the efficiency revolution of the Internet. Dong Mingzhu and Lei Jun have each reached their limits, with no distinction between superiority and inferiority, but the times have chosen different narratives.

Lei Jun said that when everyone sees these reports, just smile.

But after laughing, every entrepreneur should have a scale in their heart.

How to maintain strategic composure in the siege of traffic when an entrepreneur's daily life is infinitely magnified and repeatedly consumed. How to grasp the scale of public expression when an impromptu remark may evolve into a years long battle of public opinion consumption.

Lei Jun gave a reference answer for thirteen years.

Some jokes are salty, but after crossing, the ability boundaries will expand accordingly.

Traffic can consume you, but it can also achieve you. The key is whether you are driven by traffic or let traffic serve you.

*The image is from the internet and has been hacked and deleted