In December 2022, China's top leader's trip to the Middle East attracted great attention from around the world. In a signed article, President Xi said: "This is a journey of inheritance, but also a pioneering journey, with the aim of carrying forward the traditional friendship between China and the Arab States, China and the Gulf countries, and China and Saudi Arabia, and opening a new era of relations between China and the Arab world, the Gulf Arab countries and Saudi Arabia." Subsequently, the 13th China (UAE) Trade Fair was launched at the Dubai World Trade Center, with more than 40 Chinese local governments organizing enterprises to charter flights to participate in the exhibition, and more than 1,000 enterprises across the country participated, involving ten major industries such as food, machinery, beauty, and home appliances. If you don't know the Middle East, you don't know the world; Then, if you miss the UAE, you will miss the next blue ocean.

In October 2023, Huazhi International led a group of students from Rong Business School to the United Arab Emirates to start a seven-day business inspection trip to explore the new blue ocean of the times, seize new business opportunities, and open a new window for the company's external expansion!

If the city had a color, it would be golden. On this hot land, there is a golden light, which is the grains of yellow sand raised in the desert where the Bedouins have lived for generations; It is a historical past precipitated in the quaint buildings of the old town.

One day after arriving in Dubai, we led the participants to visit the Al Fahidi Cultural and Historical District, tasted the unique Arabic afternoon tea, and experienced the Arabian culture and history in Dubai, and felt the warmth and charm of Dubai.

In the following trip, we first went to Amity University, a well-known university in Dubai, to listen to the lecture of Professor Gary Smith, Director of Amity University Incubation Center, to understand the current economic situation and investment opportunities in the UAE, so that the participants have a preliminary understanding of the current investment situation in the UAE.

Subsequently, they visited the well-known trade parks: DAFZ Free Trade Zone and Sino-Arab Production Capacity Cooperation Demonstration Park, to experience Dubai's foreign trade environment and foreign trade policies, and to understand the current situation of foreign-funded enterprises in Dubai, so that the trainees have a preliminary direction for investing in Dubai in the later stage.

DAFZ Free Trade Zone

In order to better understand the current situation and business model of UAE enterprises, we also led the participants to several well-known local benchmark enterprises: Al Khoory Group and Shouba Real Estate, although the business areas are different, but they are both diversified groups, business all over the UAE and even the world, let us see the unlimited business opportunities and broad market in the UAE market, and also let the students have a preliminary psychological expectation for subsequent investment in the UAE.

At the same time, in the process of study tour, we not only prepared high-quality government and enterprise resources and benchmarking for the students, but also provided the students with a wealth of local specialties and unique cultural attractions with Middle Eastern characteristics, so that the students can better understand the Middle East, the United Arab Emirates, and the local cultural characteristics and customs in the process of experiencing the beautiful food.

As the logistics, trade, financial and e-commerce center of MENA (abbreviation of Middle East and North Africa), the UAE is a country with a high degree of internationalization and the strongest global competitiveness in the Middle East and North Africa, and is a must for global enterprises to open the MENA market.

At the same time, the UAE is also one of the first Arab countries to join the Belt and Road Initiative, and has maintained close interaction and cooperation with China for a long time. It can be said that it is the first destination for Chinese companies to go overseas in the Middle East, and it is also a step for many Chinese companies to go global.