Set out

Day:Flew to Tokyo from the mainland

Night:Welcome dinner

Product power enhancement methodology

Am:Miura Exhibition "Interpreting the Fifth Consumption Era, Welcoming the Silver Lonely Economy"

Afternoon:Ota Masahiro "The Successful Methodology behind Product Power Improvement"

The logic behind the success of explosive products

Am:Kao Museum

Afternoon:The FANCL factory

The ultimate product the ultimate concept

Am:Sugiura, "Analysis of Information Technology and Marketing Innovation Strategies Driven by UNIQlo Case"

Afternoon:Suntory

Japanese business philosophy and the way to success

Am:"The Way to Countercyclical Growth - Japan lost 30 years of high Performance Enterprise Characteristics" "Bird like Business Philosophy and Quality Management"

Visit NITORI Store

Afternoon:Kamakura cultural experience

Enter the star factory of IP class

Am:Featured visit: Sanrio Theme Park

Afternoon:Ginza market inspection

Night:Graduation dinner

Return journey. Safe arrival

One of the most economically developed and affluent cities in the world

Japan is an ancient capital that combines the natural beauty of ocean mountains with a rich historical heritage

Highlights of the visit:From UNIQLO, Internet POS system and other cases, the detailed deconstruction of how to apply data mining and analysis in precision marketing and customer insight, to provide a strong practical marketing and technology integration strategy, and use data to improve decision-making efficiency.

Founded in 1981, FANCL is a leading company specializing in the development, production and marketing of cosmetics and health foods. With its unique "no additions" philosophy, it has abandoned potential stimuli such as preservatives, flavors, and colors, leading the innovation of the global cosmetics industry.

Highlights of the visit:Understand the brand concept and production process of FANCL, witness the whole process of FANCL products from raw materials to finished products, and feel the brand's ultimate pursuit of quality.

Kao Co., Ltd. was founded in 1887. As an iconic brand in the field of daily chemicals in Japan and even in Asia, Kao has surpassed Shiseido, which is also a leader in the industry, and has continued to lead the rankings in the international stage of the daily chemicals industry and in the Asia-Pacific region, demonstrating its profound heritage and outstanding influence as a century-old enterprise.

Highlights of the visit:Experience Kao's creation of extreme products, understand its spirit of development and continuous innovation, and explore the secret of Kao brand standing in the global consumer market.

NITORI(ニトリ) is Japan's largest home furnishing chain. Founded in March 1972 with two chain stores, NITORI has grown to 185 stores in Japan, from Hokkaido to Okinawa, and five stores in Taiwan, China, as of January 2009.

Highlights of the visit:Through on-site visits to NITORI stores and in-depth exchanges with former quality management experts, we will have an in-depth understanding of NITORI's development history and the business philosophy of Bird-like.

Founded in 1921 as Torii Store, the company officially changed its name to Suntory in 1967. Mainly to whiskey, beer and other alcoholic beverages as the main business. He operates Pepsi Bottling Ventures, a company engaged in the production and distribution of the Pepsi brand in the Americas and Japan.

Highlights of the visit:Step into a large-scale fermentation distillery for alcoholic beverages on a global scale and learn about Suntory's extreme product development capabilities.

Sanrio is a global lifestyle brand, best known for its character Hello Kitty, who was created in 1974. Sanrio's business scope is not only commodities, but also touches every corner of people's lives, including a variety of media content, gaming products and even theme parks.

Highlights of the visit:Enter the theme park created by the Sanrio family, immerse yourself in the charm of well-known IP protagonists, understand the space authorization business of Sanrio, and open a new idea of IP co-branding.