Germany 100 years enterprise exploration journey: decrypt the hidden top

(10 days 8 nights)

【Project background】

There is no business that does not want to win, and there is no business that does not want to win all the time

Entering the 21st century, a new round of scientific and technological revolution and industrial change is being nurtured, and global scientific and technological innovation shows a new development trend and characteristics. With the maturing of the Internet of Things, cloud computing and artificial intelligence fields, great changes have taken place in the production and manufacturing fields and product management concepts. How to go through the cycle and continue to win is a difficult problem facing countless enterprises.

Through the cycle, the achievement of a hundred years of enterprises

Learning Europe is not only about learning the original concept of Industry 4.0, but also about the management and inheritance models of many European small and medium-sized enterprises. The key is not worried about customers, tens or even hundreds of years of stable operation, is a very healthy and successful enterprise. However, they are not as familiar as big companies, but wear a thin veil and have a low profile in front of the public and the media.

On this trip, follow Huatai International to deeply appreciate the scientific and technological level and innovation password of German and Swiss enterprises for a hundred years, here, feel their integrated excellent quality, the world's leading innovative technology, rigorous and precise product concept, while experiencing the local rich artistic atmosphere and humanistic style, immersed in the picturesque scenery to release the soul. To provide you with a reshaping of cognition, insight into the future of technology shock trip, grasp the core thinking of enterprise innovation, let the enterprise rapid development!

【Itinerary highlights】

● Go to 4 core European cities and look into the new trends of industrial technology development in the future

Amsterdam, the capital of the Kingdom of the Netherlands

Germany's Silicon Valley - Munich

Stuttgart, an industrial hub in southern Germany

Switzerland's first large city and an important industrial and commercial city - Zurich

● 3 major themes, layers of in-depth, in-depth research, to absorb the essence of innovation

Through the "field visit + enterprise exchange + cultural experience" and other interlinked learning links, the product theme is analyzed layer by layer, providing comprehensive cognition and in-depth research, and refusing to be cursory.

● 8 benchmarking enterprises visited and exchanged, deconstructed the industry innovation and development path

Top agricultural technology gathering place - Tomato World

One of the world's top ten automobile companies - BMW (107 years), Mercedes-Benz (107 years)

Pencil Aristocrat Invisible Number one - Faber-Castell (260)

Trumpf (100 years), the Invisible Leader in global manufacturing Technology

The hidden top of the global kitchenware industry - WMF Fortenberg (170 years)

Swiss hundred-year Seiko -- IWC Watches (155 years)

World famous chocolate brand - Lindt Chocolate (179)

● Visit the world's top schools, dialogue with authorities, and deeply explore the secrets of Industry 4.0 intelligent manufacturing

The symbol of German universities - Technical University of Munich

Technical University of Munich: "The Underlying Logic of German Industrial Strength - Education and Philosophy"

● Visit a number of urban cultural attractions, feel the characteristics of European culture and natural wind

Netherlands: Van Gogh Museum, Sansans Wind Village/Keukenhof Tulip Park

Germany: Marienplatz, New Town Hall, HB Royal Beer Hall, Neuschwanstein Castle, Benz Museum,

Switzerland: Jungfrau, Lake Zurich, St. Peter's Basilica, Bahnhofstrasse

【Itinerary arrangement】

Day1 Beijing - Amsterdam

Full day: Arrival in Amsterdam

City Guide: Amsterdam is located in the west of the Netherlands, is the capital of the Netherlands is also a large city in the Netherlands, an important economic hub of the Netherlands, is also a world-famous tourist city. In the recent authoritative list of world cities, it ranks third in Europe, after London and Paris. Amsterdam Airport Schiphol is now the third largest airport in Europe (after London Heathrow and Paris Charles de Gaulle). Amsterdam, as the earliest stock exchange and capitalist market, gave birth to the world's first stock exchange. Many well-known multinational companies have also been born, such as Philips Group, Heineken Beer, ING Group, KPMG, Booking and so on.

Day2 Amsterdam - Westland

Morning: Drive to Westland, the greenhouse capital of the Netherlands

City Guide: The city of Westland is located in the west of the Netherlands and is one of the important cities in the province of South Holland. The land area is 4500 hectares, and only the greenhouse covers an area of 2500 hectares, which is the most concentrated area of greenhouses in the Netherlands, 60% of the country's greenhouses are concentrated in this area, and it is also one of the most developed areas in the Netherlands' horticultural industry. With the advantages of transportation, the flower industry in the region is very prosperous, gathering a large number of international top horticultural enterprises. Greenport, a Dutch horticultural industry cluster, was born in Westland.

Afternoon: Business visit - Omega World

Visit harvest: Experience smart green agriculture

Enterprise Guide: "Tomato World" is a local demonstration base for exploring and practicing greenhouse smart agriculture technology, co-founded by several partners of the Netherlands Facility Agriculture Industry Association in 2008, with the aim of demonstrating advanced agricultural technology, providing professional advice and training, and promoting the healthy, efficient and sustainable development of agriculture. More than 80 tomato varieties are grown in Tomato World, 35 of which are grown in season, all using soilless substrate cultivation and full-chain digital technology.

Day3 Amsterdam - Munich

Morning: Cultural experience

Featured attractions: Van Gogh Museum

Why: Enjoy a visual feast to experience Van Gogh's tragic and passionate life

The Van Gogh Museum was built in 1973 in Amsterdam, the Netherlands. The collection contains 200 of the most valuable paintings of Van Gogh's golden age, accounting for a quarter of his works. There are hundreds (some say thousands) of drawings and almost all of Van Gogh's letters, the most famous of which are "Crows" and "Sunflowers."

On September 11, 2013, the Van Gogh Museum announced the discovery of a new work by Van Gogh, Sunset over Montmarjoule.

Afternoon: Cultural experience

Featured attractions: Sanz Anse Wind Village/Keukenhof Tulip Park

Why: Feel the romance of Dutch tulips and windmills and understand Dutch culture and history

Attractions Guide: Mention the Kingdom of the Netherlands, people may immediately appear in their minds such as windmills, tulips and other classic pictures, of course, and the world's unique lithography machine. The old buildings of the Windmill village of Sansans vividly depict Dutch life in the 17th and 18th centuries. Real houses, ancient shipyards, wooden shoe-making shows, and windmills are inhabited, open-plan reservations, and museums. Windmills and various handicraft workshops make up a peaceful and beautiful rural landscape.

Day4 Munich

Morning: Cultural experience

Featured attractions: Maria Square, New City Hall, etc

Recommended reason: Feel the change of design style of classical German architecture

Attractions Guide: Marienplatz is the central square of Munich. In the middle of the square is a statue of the Virgin Mary, and to the north of the square is the Gothic Town Hall, built between 1867 and 1908. The new town hall, located on the north side of Plaza Maria, is a brown-and-black Gothic building built at the end of the 19th century. The facade is decorated with statues of Bavarian Kings as well as allegorical, legendary heroes, saints, etc. The whole building layout is magnificent and decorated. Every day at 11, 12, 17 o 'clock and at the very hour of 21 o 'clock in the evening, 32 life-size puppets will perform historical dramas, which new arrivals in Munich will not want to miss.

Afternoon: Cultural experience

Featured attractions: Neuschwanstein Castle

Recommended reason: See the Disney castle prototype, encounter the beautiful fairy tale world

Attractions Guide: Neuschwanstein Castle is a symbol of Germany, because it is the prototype of Disney castle, it is also called Cinderella Castle. It was built in 1869. The castle was one of the residences of King Ludwig II of Bavaria. It is the most photographed building in Germany and one of the most popular tourist attractions.

Day5 Munich

Morning: Class at the Technical University of Munich

Course theme: "The Underlying Logic of German Industrial Strength: Education and Philosophy"

Guest speaker: Founder of the School of Education, Technical University of Munich

Learning Gains: The role of German philosophy and education in the development of German industry

Course Introduction: From the initial technical imitation to independent innovation, from catching up with the United Kingdom and the United States to the end of its own system, from the pursuit of scale and quantity to focus on quality and quality, the magnificent transformation of "German industrial manufacturing" is inseparable from scientific and technological innovation, rigorous standardization, quality certification system and talent training, but from the root to find the soul of "German industry". The roots lie in the developed German philosophy and the century-old infiltration of philosophical thoughts. Under the influence of philosophy, the German nation flows with truth-seeking, rigorous, logical and speculative blood, which is manifested in enterprise management and product manufacturing as a kind of artisan culture and spirit. These cultural characteristics are deeply rooted in "German industry" and become the soul foundation of century-old inheritance.

Afternoon: Business visit - BMW factory

Subject: BMW factory highly automated integrated production line

Founded in 1916 in Munich, Germany, BMW is young compared to Fiat, Ford, Renault and Rolls Royce. The full name of BMW is the Bavarian Automobile Factory. BMW's predecessor is an aircraft factory, originally known for the manufacture of streamlined biplane reconnaissance aircraft, the predecessor company's name is BFW, the company's founder named Gustan Otto. B.M.W. stands for Bavarian Engine Works, and the color and combination of the logo come from the state coat of arms of Bavaria, where BMW is located. Enter the BMW factory and experience the high level of automotive production technology in the BMW global manufacturing center.

Day6 Munich - Stuttgart

Morning: Business visit - Faber-Castell

Topic: The development of excellent family business

Harvest from the visit: Learn how Faber-Castell started from a small workshop with only a small pencil and gradually grew into a large multinational company with eight generations of inheritance, and see how a seemingly simple pencil was made fine and fine by Germans, bigger and stronger, and achieved "pencil aristocrat" (the most expensive pencil sold for 17,000 yuan). Their pens sell for about 30,000 yuan each.)

Visit process: (total duration of visit 2H)

1. PPT presentation of conference room (0.5H)

2. Pencil Museum in Huibar (0.5H)

3, Huibojia pencil manufacturing factory (1H)

Faber-castell was founded in 1761, since Kaspar Faber produced the world's first pencil in his small workshop, and has a history of 256 years, which is one of the oldest industrial enterprises in Europe. Now run by the eighth generation of the family, Faber-Castell has grown from a small workshop to a large multinational company with nearly 5,500 employees today. Faber-castell writing Utensils are known for the simplest and most functional intelligent engineering.

Afternoon: Cultural experience

Featured attractions: Benz Museum

Recommended reasons: the historical changes of a hundred years of car companies and the development of intelligent manufacturing

The history of the Mercedes-Benz Museum can be traced back to 1923, when a small factory museum of Mercedes-Benz was inaugurated and opened, belonging to the world's oldest automobile company, located in Stuttgart, Germany, a collection of many used and luxury vehicles, as well as many racing cars and record-breaking vehicle engines.

Day7 Stuttgart-Zurich

Morning: Business visit - TRUMPF

Topic: Innovative solutions for manufacturing technology

Visit process: (total duration of visit 3H)

1. PPT sharing to introduce the current situation of the plant

2, site visit: demonstration area, TRUMPF factory

3, gift enterprise small hand gift

Enterprise Guide: One of the world's largest sheet metal equipment manufacturers, is also the world's unique production of laser sources and a variety of laser application equipment large-scale multinational group. More than 10,000 employees worldwide, the annual turnover of nearly 4 billion euros, high-end quality, zero inventory enterprises. After three generations, TRUMPF Group has become an outstanding representative of Germany's Industry 4.0 strategy by relying on its excellent machine tool technology and related laser technology.

Afternoon: Business visit -WMF Fortenberg

Topic: Product innovation and quality control of Fortenbao

Enterprise Guide: Fortenbao WMF, is a well-known brand for tableware, POTS, knives and other kitchen supplies. It was founded in 1853 from Geislingen an der Steige in southern Germany. WMF Fortenberg has become synonymous with stainless steel kitchen table items. Taste-seeking customers can find their needs in WMF Fortenberg specialty stores, high-end department stores, high-end kitchenware shops. In Germany, WMF Fortenberg has a 60% market share and more than 150 stores in the bustling business districts of major German cities.

Day8 Zurich

Morning: Business visit - International Watches

Visit process: Visit the watchmaking workshop + Watch the manufacturing process of IWC watches

The theme of the visit: The spirit of craftsmanship and innovation behind Swiss manufacturing

Learn about IWC's long history and the complex design behind the watch, experience every important step of watchmaking, and feel the advanced technology and exquisite craftsmanship of the top

IWC was founded in 1868 and has a history of 150 years of watchmaking. IWC was founded by Boston engineer Florentin Jones, who founded the earliest mechanical watchmaking factory in Switzerland in the factory on the Rhine River, and realized his novel idea: to replace some parts with machinery to make more accurate parts, and then assembled by excellent watchmakers into exceptional quality watches. Since 1868, every watch produced by IWC has been listed in the Watch factory entry book.

Afternoon: Business visit - Lindt Chocolate

Theme: The secret of Swiss chocolate's world fame

Visit the harvest: Experience the manufacturing process of chocolate to perfection

Lindt was founded in Zurich as an artisanal chocolate shop in 1845 and sold its products in France, Germany and Italy in the 1820s. In the 1860s, operations based in Europe were consolidated. Since 1992, when three major markets - Switzerland, Germany and France - still accounted for 80% of the total turnover, the company has expanded to become a truly global company. Today, Lindt chocolate has been sold in more than 80 countries around the world, deeply welcomed by the market.

Day9 Zurich - Beijing

Morning: Cultural experience

Featured attractions: St. Peter's Basilica, Lake Zurich, Bahnhofstrasse, etc

Why: Experience the picturesque scenery of dreamy Switzerland

Scenic guide: Switzerland is a country with many lakes, many cities are built on the lake, and Lake Zurich is the soul of the city. St. Peter's Basilica is also known as St. Peter's Basilica and Vatican Basilica. Designed and improved by architects such as Bramante and Michelangelo, it is a Catholic religious temple located in the Vatican and one of the important symbols of the Catholic Church. Bahnhofstrasse is the richest street in the world, along which you can find high-end Swiss shops.

Afternoon: Return to China

Day10 Beijing

Arrive in Beijing