Who is leading China's beer industry? -- Tsingtao Beer. Who is the leader of China's home appliance industry? -- Haier Group.

Qingdao, this magical coastal city, includes two leading enterprises at the same time, and is a big enterprise management value highland that has been ignored by people. Here, there is the 117-year tradition of ingenuity of Tsingtao Beer, and the legendary story of Haier smashing the refrigerator in anger. Nowadays, Tsingtao Beer has a modern beer production line with high degree of automation and advanced control means in China. Haier surpassed Tencent, Huawei, Ali, ranked third in the "2020 China 500 Valuable Brands", is truly the world's top white goods

Travel to Qingdao to explore Haier's new eco-brand strategy and learn Tsingtao Beer's brand management strategy. Learn the business model transformation exploration of traditional enterprises in the new era to help enterprises transform and upgrade!

【Itinerary highlights】

Walk into the coastal pearl city, see the sparks of the collision between urban development and history, learn the way of traditional enterprise transformation and change 2 in-depth theme sharing, dialogue with enterprise management experts, and learn the exploration and landing of enterprise strategy

Talk to century-old enterprises, interpret the 117-year legend and charm of Tsingtao Beer, and learn the enterprise brand management mode

【Study schedule 2 days】