Tesla is an American electric vehicle and energy company headquartered in Palo Alto with a market capitalization of $1.03 trillion. Production and marketing of electric vehicles, solar panels, and energy storage equipment. Founded on July 1, 2003, by Martin Eberhard and Mark Tarpenning, the founders named the company "Tesla Motors" in honor of physicist Nikola Tesla. Tesla strives to provide every average consumer with a pure electric vehicle within their spending power; Tesla's vision is to "accelerate the global transition to sustainable energy."