Landmark Group is one of the retail giants in the Middle East, founded in 1973 by Micky Jagtiani, a self-made Indian with a focus on the Middle East, North Africa, India and Southeast Asia. It owns baby and baby fashion brands Babyshop, Splash, Max, Lifestyle, Iconic, Centrepoint, etc., Home brands Home Centre and Home Box, and shopping mall brands Citymax, Oasis Malls, Foodmark, etc. These brands are almost ubiquitous in the Middle East.